Shift happens – inspired by Gert Sodin!

Most marketers will have heard of Gert Sodin – entrepreneur – author of 10 best selling comic books and creator of the highly popular website – mmm.quidpooh.cum. His seminars sell out fast at thousands of bucks a shot and videos have been made of his incredible speeches.

Gert Sodin actually inspired our team to create IVS (internal visual surround), with multilingual scrolling. As we watched – dumbfounded, one of his speech videos, beer in hand. We felt privileged to hear his wise words on marketing – the guy who invented sliced bread – there were many gasps when he told us that the guy never made a dime until Blunderloaf took over the patent and spread the word. lot’s of oooh’s and ahhh’s came out when he told us about how a pink elephant would stand out amongst a field of cows.

Then Gert Sodin made a statement that sent gloom around the smoke filled room. “Our culture, our country” he said, “Is made great because of the spread of ideas”. Jaws dropped as realization set in, that our hero was wearing blinkers. One of our fellow technologists broke the silence when he piped up – “Typical American way of thinking, they think the world ends at their shoreline”. True to say that if you live outside of the good ole U S of A, in a lot of cases, you cannot fill in an online application form because the state in which you live is not available. American prize contests are – quote :- ‘not available to persons outside the USA’.

A heavy discussion erupted, then gloom turned to joy when realization set in that we had discovered a missing link. Instead of being disheartened by the revelation that all English speaking marketers are wearing lingual blinkers (Not just Americans), we were inspired to take the Google route and include other languages in our videos!

Web 2.0 = U2 – Where The Streets Have No Name

From the Joshua Tree era.

Location :- Mount Temple School in north-east Dublin-Ireland (where I lived).

1976 – Paul Hewson, Dave Evans and his brother Dick, and Adam Clayton, formed a group -calling themselves Feedback. Their first original song, Street Mission, was not impressive but was the song a prelude to – Streets with no name?

In 1987, U2 released an album that changed their history. “The Joshua Tree”, evolved from their feelings of the heartbreaking suffering of Ethiopia, the strife of El Salvador and Guatemala, and the oxymoron’s of Reagan’s America.

The famous song – “Streets with no name” has further implications to what is happening in the world today. Watch the video – listen to the words – they encompass freedom and equality throughout the world.

Now flip over the coin – imagine a world in another dimension – that is the world wide web! A wonderful place where anyone with a connection can have their say and join a global community without restrictions.

Web 1.0 was the start of the journey to freedom of the mind. Web 2.0 is evolving with the technology to further expand into the realms of universal freedom – “Where the streets have no name”