Multilingual marketing?

“Indiana Jones and the Kingdom of the Crystal Skull” TRAILER

Above you may or may not see the new trailer for Indiana Jones. It has already had over one million views on Youtube. The area above and below the main viewing area is a black void.

The point I wish to make today is – how many views would it receive if it were created in various forms of different languages? Anyone who has been aware of our recent experiments in (IVS) – internal visual surrounds, would realize the potential of adding descriptive scrollers to the video, in German – French – Spanish – whatever!

Internal visual surround, began as a desire to create something different than boring black squares that encase each video that is uploaded to every hosting site. It probably would have remained a simple new concept to spice up the visuals, but for living in a multicultural area of Greece (Crete). Greek people cannot watch an English made movie unless they can have Greek subtitles – even though they may be able to speak English. The same applies to our German and French friends etc’.

The movie producers and record labels spend millions on promoting their material – yet they send out their promos in only one or two language versions – Hello – can you hear me – WHY?

We recently uploaded four versions of the new Incredible Hulk 2 movie trailer. They were not publicized, exept for one blog about them.

El increíble Hulk 2 Versión en español. Myvzine

The Spanish version received twice the views of the English version, and we were not even sure if we had the translation correct. Remember the old saying – THE WORLD IS YOUR OYSTER!