Web marketing-clever hoax?

Lessons can be learned from the promo guys in the movie and games industry.    The hype building up to the new Batman movie has resulted in journalists and reviewers, receiving free mobile phones – implanted into iced cakes.    On breaking into the cakes and discovering the phone – switching on, they are instructed to rendezvous at a secret meeting place, where they were to be given instructions  and transport to a trailer premier.

Of course the journalists and reviewers loved this ploy and promptly relayed their thoughts to their listeners.    Excellent promos like that are worth far more than expensive affairs.

Recently, our spy’s uncovered an elaborate hoax set in the style of a games to movie trailer by IGN.   We went along with the April fools day hoax and reproduced the trailer of The legend of Zelda in the German language (as above).     View the trailer and observe the release date at the end.

We do hope you learn from this lesson folks. 

 

Web marketing-Global distribution?

Movie producers are the finest example of distributing their product worldwide. They create a buzz on new productions by releasing teasers, in the form of trailers. Press releases and sneak peeks of posters and photos are timed to lead up to the actual movie release. The same buzz tactics are employed by game makers and record distributors.

Whilst remaining on the multilingual theme, we must ask ourselves – are they doing enough to whet the appetites of their expected worldwide audience? Fox Searchlight has actually produced a website to promote the new Street Kings movie, due to be released April 11th. All credit must go to Fox for creating the amazing intro that we have reproduced with German scroll subtitles.

This reproduction maybe repeated in other languages if permission is granted.