How to edit a video-part4-(timelines).

Video editing – Camtasia timeline.

All good video editing suites incorporate time lines within  the software.    There are many suites to chose from, I personally use Camtasia  4.5, but  even free suites  are  available and easy to use.

Please bear with me if you are already proficient with video editing.    This article is intended, not just for complete beginners,  but also to improve  your own skills.

Time lines are an excellent tool for cutting out the um’s and ah’s in visual presentations, that is a subject on its own.    What I would like to discuss here is using time lines in stock footage.

Providing you own or have the permission to use photos, a montage can be created by importing and placing them onto the story board in preferred order and transitioned to effect – more on this another time.

Moving footage – let us say – a series of movie trailers, can be imported and placed on the time line for editing.    Unwanted scenes can be cut out, and more desirable scenes, spliced into the  video construction, simply by  moving the  pointer  across the  time slot  and hitting the scissors.    Practice, practice, practice, is the key to mastering every art, and just like painting on a canvas, if you are unhappy with the cut, you can simply remove the section from the time line and re-import the footage.

As I am currently writing a book on the art, I cannot explain much further here, however, the video I have chosen to accompany this article, shows how a montage and moving footage can be spliced together.

Sometimes the words of a beautiful song can inspire you to create a nice video.    Nathan Walters, is a wonderful singer and the words in ‘Quiet of the night’, moved me to create scenes depicting the sacrifice, our lord, Jesus Christ, made for us.     The video begins with a photo montage, borrowed from a pre-made video.    On watching, the viewer, is satisfied that this is a montage, but at the point after the message -       I am the good shepherd.  The good shepherd lays down his life for the sheep.  John 10:11, the video transitions into moving footage of the movie – The passion of Christ.    immediately,  the  song  and the visuals , transpire the video into  a notable presentation  that will always be remembered.

How to edit a video-part3-(vulgarity).

Violent, Painful & Controversial – please note – the above video should not be viewed by minors or anyone with  nervous disposition’s.

Continuing in the vein of most popular videos, we have noticed that on many video forum sites, such as vewgle, the most viewed category has been in the Violent, Painful & Controversial section.    Being music and movie buffs, we find it hard to understand – why?

Maybe there are enough music and movie vids on Youtube to satisfy most needs, then people turn to the forums to view the controversial vids, as an escape.

We created the above video as a test.    Disgusting  vomiting  scenes from Monty Python’s  -   Mr Creosote – the brain slicing scene from Silence of the lambs and Travis throwing food around a dinner table in their song – ‘Sing’, were spliced together and dished up for controversy.    It has been suggested that the video could be used as a dietary aid, as after viewing, no normal person would consider eating a meal.

If you wish to view this video, please consider it as an example of what is a popular viewing vehicle.    We do not condone this type of video ourselves – view it with a sense of humor, in the understanding of popular genre.

How to edit a video-Part 2- (viewing types).

Before we get into the nitty gritty of how to edit any video, we should look into viewing popularity. Unfortunately (being a proud father), I have to admit, that ‘SEX’ on the internet is highly viral – excuse the pun.

As we covered in ‘The definitive video jockeys guide’ available freely on the digitalblue2u profile on Youtube. Whilst not delving into pornography – sexy videos, allied to a little humor is very popular, even with the ladies, because it is harmless fun.

Major brewing manufacturers have realized this factor, which has resulted in the advertisements, collated in the video we compiled in December 2007. Complete adsence primed websites, dedicated to funny commercials are flourishing today.

This fact alone – just by adding one or two fun vids onto a website, can keep your visitor amused enough to remain and continue viewing your pages.

How to edit a video-Part1(Soundtracks).

watch?v=CciX45ny_zI

As Street Kings (the movie), has hit TV & satellite advertising, the boys in the smoke filled room, dug up a twisted teaser that I made a while back. Questions were asked on what music did I use for the soundtrack. This is an embarrassment to me as – quite simply, I cannot recall the tunes. I was off my head at the time of creating – cut the track from an open source DJ mix, loved it and used it on the Street Kings trailer and also on an interpretation of – The real American gangster.

First up, my apologies must go to Fox Searchlight for messing about with their original soundtrack on the photo section of the video. However, being a video jockey, the need to create something different from the original, is paramount to a VJ production.

Once you have mastered the basics of video editing, what separates you from the amateurs is the ability to VISUALIZE. Take any sequence of any movie or TV show – walk away from it, then in your subconscious mind, imagine what soundtrack would compliment the visuals. This is the process of visualization, and when you master that, you shall achieve.

Web 2.0 technology – Mefeedia?

The hastily made video above from Breakthroughmarketinggroup, highlights  internet marketing analysis methods.    In other words, how, by utilizing video presentation, within a campaign, can spiral search engine results.

Our own research has evolved from the actual presentation and delivery of  videos, and we shall continue to strive for further improvement.

Congratulations of the day, must go to Mefeedia though.     Through further funding, they have now made it possible to search 15.000 hosting sites for any particular footage you desire to find.     This is a sure fire indication that web 2.0 technology development  is expanding by leaps and bounds.

Web marketing-clever hoax?

Lessons can be learned from the promo guys in the movie and games industry.    The hype building up to the new Batman movie has resulted in journalists and reviewers, receiving free mobile phones – implanted into iced cakes.    On breaking into the cakes and discovering the phone – switching on, they are instructed to rendezvous at a secret meeting place, where they were to be given instructions  and transport to a trailer premier.

Of course the journalists and reviewers loved this ploy and promptly relayed their thoughts to their listeners.    Excellent promos like that are worth far more than expensive affairs.

Recently, our spy’s uncovered an elaborate hoax set in the style of a games to movie trailer by IGN.   We went along with the April fools day hoax and reproduced the trailer of The legend of Zelda in the German language (as above).     View the trailer and observe the release date at the end.

We do hope you learn from this lesson folks. 

 

Web marketing-Global distribution?

Movie producers are the finest example of distributing their product worldwide. They create a buzz on new productions by releasing teasers, in the form of trailers. Press releases and sneak peeks of posters and photos are timed to lead up to the actual movie release. The same buzz tactics are employed by game makers and record distributors.

Whilst remaining on the multilingual theme, we must ask ourselves – are they doing enough to whet the appetites of their expected worldwide audience? Fox Searchlight has actually produced a website to promote the new Street Kings movie, due to be released April 11th. All credit must go to Fox for creating the amazing intro that we have reproduced with German scroll subtitles.

This reproduction maybe repeated in other languages if permission is granted.

Global languages?

Circle of Life- Multilingual version – by Leyoria (Youtube).

The movie – Lion King- personifies the meaning of communication in the circle of life. An understanding that we should all embrace. Online communities are growing steadily through web 2.0 and social networking.

This chart from glreach.com provides an insight into online language populations, from sept 2004. Note that ‘English’ is the most widely used online language spoken for that period. Immediately we can see that, every product launched during that period, reached a potential of 35.2% of the world population, if produced only in English.

Reading it from the other side – the marketers of the product have failed to reach 64.8% of worldwide prospects. Some may argue that people from – let us say – Korea, are not going to be interested in their product. In my own humble opinion, that is taking the tunnel route – when you can’t see the wood for the trees – why bother?

Further analysis of online language population may reveal that – Asian language sites are exploding online to such an extent, that within a short time, they will equal the number of English speaking web sites. For example, as I write, I flipped over to Youtube and noticed – 15 Asian made videos positioned within the 1st 3 pages of most watched.

Each and every video that I have produced, has been embedded onto hundreds of Asian sites, as well as European sites. This happens to any video uploaded to Youtube, because they allow embedding to be copied. Should we be worried about the shift?

At this moment, I would say no – we should welcome the shift, and embrace all the people, as our own. In friendship and marketing, we should reach out to everyone. Personally, by realizing this phenomenon, I have made many friends with people, from all walks of life, and from every country in the world.

Once again, comments from this blog, shall be made in many different languages, to spread the word of friendship.

Multilingual marketing Pt2 – Global population?

Population density map of the world in 1994, when the world’s population was at 5.6 billion; Observe the high densities in the Indo-Gangetic and North China Plains, the Sichuan Basin, the Nile river delta, Southern Japan, Western Europe, the Indonesian island of Java, Central America (especially El Salvador, the Americas’ most densely populated nation), and the United States‘ BosWash megalopolis.

The world population density map – courtesy of Wikepedia, highlights the importance of realizing the whole world as a huge market place. Why set your stall out in a small town market, whilst, through the power of the internet, and the growing popularity of web 2.0 – your thoughts, idea’s, and in fact, your product can be projected to the masses.

Provided your idea or product has solid foundations, and worth, it shall spread further and gain momentum at great speed by global referral. Only by having a variation of your product, or a specialty that is different to all others, will you stand a chance of selling in a small market place.

As stated previously, my hotmail inbox has over 4000 unopened emails from English marketers. When someone sends me an email with the heading – global, or multilingual, I shall open it because that person has realized the world as a whole.

When you study the comments to this blog, in all different languages, will it open your eyes? The comments may not be an exact interpretation but the purpose may be understood.

Multilingual marketing?

“Indiana Jones and the Kingdom of the Crystal Skull” TRAILER

Above you may or may not see the new trailer for Indiana Jones. It has already had over one million views on Youtube. The area above and below the main viewing area is a black void.

The point I wish to make today is – how many views would it receive if it were created in various forms of different languages? Anyone who has been aware of our recent experiments in (IVS) – internal visual surrounds, would realize the potential of adding descriptive scrollers to the video, in German – French – Spanish – whatever!

Internal visual surround, began as a desire to create something different than boring black squares that encase each video that is uploaded to every hosting site. It probably would have remained a simple new concept to spice up the visuals, but for living in a multicultural area of Greece (Crete). Greek people cannot watch an English made movie unless they can have Greek subtitles – even though they may be able to speak English. The same applies to our German and French friends etc’.

The movie producers and record labels spend millions on promoting their material – yet they send out their promos in only one or two language versions – Hello – can you hear me – WHY?

We recently uploaded four versions of the new Incredible Hulk 2 movie trailer. They were not publicized, exept for one blog about them.

El increíble Hulk 2 Versión en español. Myvzine

The Spanish version received twice the views of the English version, and we were not even sure if we had the translation correct. Remember the old saying – THE WORLD IS YOUR OYSTER!